The Client
Ideal Signs have been working with the adidas group for some years and have been tasked with various shopfront and fascia sign concepts as well as various seasonal or event campaign roll outs working along side the marketing teams in the UK & Europe. Ideal Signs developed, manufactured and installed the first stadium entrance tunnel (store shopfront concept) in the adidas European Portfolio, at Bluewater Shopping Centre, Kent.
The Project
Ideal Signs were asked to revisit the Homecourt concept from Bluewater again, this time fabricating and installing for a new build adidas store at a mall currently in construction - The Mall Of Scandinavia, Solna, Stockholm. Part of the package would also include a large format lightbox with a steel mesh face, 3d built up adidas letters, and a full internal graphic package to be co-ordinated with the Global marketing team.
The Result
Working alongside the design team and main contractor, Ideal Signs managed to produce and deliver to Sweden the full signage and shopfront package for the store on time and within budget. Booking lorries in with logistic teams dealing with hundreds of deliveries a day, getting through delivery and service gates to ensure 5m steel beams and 4m fabricated panels safely got the the store through what was a live construction site with over 1000 contractors on site each day, to working with Swedish health and safety teams to safely and efficiently co-ordinate plant and installation teams. Ideal Signs managed to install all shopfront aspects of the project, the internal sign and graphic items, as well as an additional fitting room graphic wrap concept which was a late addition all on time before the grand opening of the mall a day or two after our own completion.
