The Client
Ideal Signs have worked with Sports Direct since their acquisition of Republic's 100 store portfolio. Working with Sports Direct's in house team to produce brand changeover concepts for the 100 stores, and having implemented over 50 changeovers in the first year of our relationship - Sports Direct's drive, cost efficiency and fast turnarounds within tight deadlines were evident from the start. Ideal Signs now work with Sports Direct mainly on the SportsDirect.com store portfolio, as well as many other brands owned and/or managed by the group.
The Project
Having won the tender for the relocation of signage for the Factory Outlet store located at Sports Direct's head office in Shirebrook, Ideal Signs were also asked to manufacture and install all the external signage for the new MegaValue concept store located next door in the newly built parts of the complex as well.
The Result
Working within a very tight deadline, Ideal Signs managed to deliver on time with a full new Flex Face Lightbox and window graphic imagery for MegaValue, the relocation of Factory Outlet the same evening staff were relocating the stock, and also the internal graphic packs for MegaValue also before the stores opened.
