Sports Direct - Metro Centre, Gateshead

Over 300sqm High Level External Flex Face Signage

The Client

Ideal Signs have worked with Sports Direct since their acquisition of Republic's 100 store portfolio. Working with Sports Direct's in house team to produce brand changeover concepts for the 100 stores, and having implemented over 50 changeovers in the first year of our relationship - Sports Direct's drive, cost efficiency and fast turnarounds within tight deadlines were evident from the start. Ideal Signs now work with Sports Direct mainly on the store portfolio, as well as many other brands owned and/or managed by the group.

The Project

Ideal Signs were successful in their tender submission to supply and install 8 high level flex signs to a former ILVA store near the Metro Centre, Gateshead. Having surveyed the site with the client and architects, this was soon increased to 13 high level LED flex face signs, 2 low level flex face totem signs as well as various window and internal sign packages for some of the brand concessions within the store.

The Result

However many obstacles were put in the way, from there being no storage space on site for the 3 lorry loads of sign boxes, to the main issue being the never ending barrage of storms which flew across the UK delaying many installation attempts - Ideal Signs managed to complete all of the signage from an off site storage facility on time ready for the store opening.

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